What is Moxy, Exactly?

We are excited to share that we are rebranding to MOXY Active in January 2023. We will offer the same high-quality leggings and athletic wear, but we are adding a bit of swagger to the mix. That may have you asking, “What is Moxy, exactly?”

What is Moxy?

Moxy is a character trait of confidence that presents as determination and nerve. When you have “moxy” you are headstrong and don’t let minor setbacks hold you back from achieving your goals. You have a positive attitude toward life and its challenges that keeps you moving forward. We think it is a pretty amazing quality, and it represents what we are trying to convey with our brand and products.  

Some people call it passion, gusto, honor, purpose, perseverance. However you name it, moxy is that spark that gives you the mindset to keep your head up no matter what life throws at you.  

When you wear our clothes, we want you to feel determined and conquer all of the physical and mental challenges that come your way. We know you have MOXY, and now you can have the fun fitness fit to match. 

You Are Unique

We want everyone who wears our clothes to feel the power of their own Moxy when they walk into any room. You are so unique, unlike anyone else, and that beauty should be highlighted in all that you do. There is no one like you! This world needs exactly what you have to offer and your purpose is defined by your totally unique traits. Don’t worry if you feel like you haven’t “found yourself” yet. We are confident that you will discover your own unique qualities that make you, YOU. Want to feel empowered and unique? Here are some of our favorite ways to harness our natural potential and stand out from the crowd:

• Don’t be afraid to try something new. A new hobby, sport or activity will help you gain experience and grow. You might just find your new favorite thing!
• Share your talents. Your unique abilities are what make you special. Don’t be afraid to share them with friends and family.
• Speak your mind. When you feel free to share your thoughts and ideas, you are truly living with moxy! Talk, write, and share what you think. The world wants to hear you!
• Stand up for your own values. Be brave with your voice and advocate for what you believe to be right and true.

Before long you will find yourself standing firmly in your power and shining like the unique being that you are. We can’t wait to hear your stories of growth as you learn to embrace your amazing self. 

You Get to Choose

One of the best things about slaying this Moxy game is that you get to be exactly who you choose to be. You may have challenges in your life, and that’s ok. We don’t always get to choose our circumstances, but what we can control is how we handle what life sends our way. 

Your fate may be handed to you, but your destiny is yours to determine. 

Do you have the passion and perseverance to choose what and who you want to become? Staying true to yourself and speaking your truth will help you conquer the hard choices that make life an enriching and evolving experience. We hope you are learning and growing each day so that you feel empowered in your own life. 

“Life is a matter of choices, and every choice you make, makes you.” – John C. Maxwell

Let Us Help!

Our goal in 2023 is to help you on this journey to discovering how truly amazing you are. We are in your corner, cheering you on with every physical and mental challenge you face. The MOXY Active community is looking for fierce people to champion others in their quest to be a determined and successful person.

Be sure to follow us on Instagram as we forge into 2023 with purpose. We would love it if you shared our brand with your favorite people. There will be opportunities to share stories of every kind, and we want everyone to hear what you have to say. We would love to hear from you and your friends!

We will start posting real stories of our valued customers showing off their MOXY very soon. Stay tuned to our social media feeds and website to keep in the loop on community building opportunities.